Daley Insight brings extensive experience in unlocking the hidden value in the voluminous data assets of Retailers and CPG companies.  Always focused on business benefit, we create successful data driven projects that deliver value to your bottom line.   We accomplish this through techniques to achieve business understanding, goal development, data preparation, modeling, quantification and execution strategies.  We have demonstrated significant success in areas such as: Improved inventory and supply chain performance through better replenishment and assortment practices; Improved regular and promotional sales through customer preference, store demand analytics and optimization; And improved marketing performance through response, customer and market data analytics.  

Our Solution Areas

We have worked with some of the largest and most successful Retailers and CPG companies in the world.  In business since 1996, we have delivered a large number of compelling, profit generating solutions.  For confidentiality reasons we can’t discuss all of our projects, but a sample of our business solution areas includes the following:

1. • Prospect Value Modeling
   

2. • Shopping Visit Modeling
   

3. • Assortment, Category and Department Optimization
   

4. • SKU Balancing
   

5. • Key Replenishment Parameter Optimization
   

6. • Customer Preference and Demand Modeling
   

7. • Store Clustering
   

8. • Market Basket vs. Product Profitability 
   

9. • Customer Segmentation and Response Modeling
   

10. • Cross-Sales Modeling
    

11. • Campaign Response Modeling
    

12. • Customer Reactivation/Win-Back Modeling
    

13. • Product Seasonality
    

Our Business Practices

Daley Insight has provided outstanding value to our clients across a wide variety of business practices. Our consulting services include:

1. • Data Mining and Discovery
   

2. • Business analytics solution design and development, generally featuring predictive or descriptive modeling techniques
   

3. • Algorithm Selection
   

4. • Data Modeling
   

5. • Training
   

6. • Project Leadership and Management
   

7. • Performance Tuning for data intense business applications

Scott Daley