Daley Insight is focused on data mining and strategic operational plan facilitation.

We help businesses to discover, unlock and realize the potential value hidden in their data assets.  I’ve been working with Teradata data warehouses, data mining and predictive analytics, and partnering with others to build custom and packaged applications for over 20 years. 

But a single clever point solution, insight or application rarely makes an organization successful over the long haul.  That takes a sustainable culture and a creative group of people motivated and directed by a tangible, realistic, integrated yet inspiring Strategic Operational Plan.  Daley Insight specializes in the facilitation of a process that develops strategic plans that have catapulted dozens if not hundreds of well known companies, products and projects into the public’s consciousness and everyday life.

Most of my experience in data warehousing and data mining is with tier 1 retail businesses, but I’ve worked with a fair share of CPG companies and a few other types of businesses along the way, including banks, telcos, insurance companies, and even the government.  The principles, skills, concepts, tools and techniques are applicable to almost any organization which can be described with data.  We simply start by asking what can be optimized, changed, eliminated, or added, and how might the data inform our decisions.

We have realized success in areas such as: Improved inventory and supply chain performance through better replenishment and buying practices; Improved regular and promotional sales through customer preference, store demand analytics and optimization; And improved marketing performance through response, customer and market data analytics.  

We have enough gray hair to understand that “people are our most important asset” is more than just a nice HR poster - It’s a reality that must be leveraged if you want to build a successful and sustainable business.  We want to help you lead the way.

Our Solution Areas

We have worked with some of the largest and most successful Retailers and CPG companies in the world.  In business since 1996, we have delivered a large number of compelling, profit generating solutions.  For confidentiality reasons we can’t discuss all of our projects, but a sample of our past business solution areas includes the following:

1. • Prospect Value Modeling
   

2. • Shopping Visit Modeling
   

3. • Assortment, Category and Department Optimization
   

4. • SKU Balancing
   

5. • Key Replenishment Parameter Optimization
   

6. • Customer Preference and Demand Modeling
   

7. • Store Clustering
   

8. • Market Basket vs. Product Profitability 
   

9. • Customer Segmentation and Response Modeling
   

10. • Cross-Sales Modeling
    

11. • Campaign Response Modeling
    

12. • Customer Reactivation/Win-Back Modeling
    

13. • Product Seasonality
    

Our Business Practices

Daley Insight has provided outstanding value to our clients across a wide variety of business practices. Our consulting services include:

1. • Data Mining and Discovery
   

2. • Business analytics solution design and development, generally featuring predictive or descriptive modeling techniques
   

3. • Algorithm Selection
   

4. • Data Modeling
   

5. • Training
   

6. • Project Leadership and Management
   

7. • Performance Tuning for data intense business applications

Scott Daley